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I recently heard a radio program about this article, which I found intriguing. The gist of the topic is not about Google, but rather the way we’ve started receiving information in snippets, shortening our attention span, and distancing us from the traditional experience of in-depth study and thought about various subjects. Below are some excerpts from the article, which appeared in the July/August issue of The Atlantic Monthly, written by Nicholas Carr.
"Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. My mind isn’t going—so far as I can tell—but it’s changing. I’m not thinking the way I used to think. I can feel it most strongly when I’m reading. Immersing myself in a book or a lengthy article used to be easy. My mind would get caught up in the narrative or the turns of the argument, and I’d spend hours strolling through long stretches of prose. That’s rarely the case anymore. Now my concentration often starts to drift after two or three pages. I get fidgety, lose the thread, begin looking for something else to do. I feel as if I’m always dragging my wayward brain back to the text. The deep reading that used to come naturally has become a struggle.
"I think I know what’s going on. For more than a decade now, I’ve been spending a lot of time online, searching and surfing and sometimes adding to the great databases of the Internet. The Web has been a godsend to me as a writer. Research that once required days in the stacks or periodical rooms of libraries can now be done in minutes. A few Google searches, some quick clicks on hyperlinks, and I’ve got the telltale fact or pithy quote I was after. Even when I’m not working, I’m as likely as not to be foraging in the Web’s info-thickets’ reading and writing e-mails, scanning headlines and blog posts, watching videos and listening to podcasts, or just tripping from link to link to link. (Unlike footnotes, to which they’re sometimes likened, hyperlinks don’t merely point to related works; they propel you toward them.)
"For me, as for others, the Net is becoming a universal medium, the conduit for most of the information that flows through my eyes and ears and into my mind. The advantages of having immediate access to such an incredibly rich store of information are many, and they’ve been widely described and duly applauded. 'The perfect recall of silicon memory,' Wired’s Clive Thompson has written, 'can be an enormous boon to thinking.' But that boon comes at a price. As the media theorist Marshall McLuhan pointed out in the 1960s, media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought. And what the Net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski.
…………..
"The Net’s influence doesn’t end at the edges of a computer screen, either. As people’s minds become attuned to the crazy quilt of Internet media, traditional media have to adapt to the audience’s new expectations. Television programs add text crawls and pop-up ads, and magazines and newspapers shorten their articles, introduce capsule summaries, and crowd their pages with easy-to-browse info-snippets. When, in March of this year, The New York Times decided to devote the second and third pages of every edition to article abstracts, its design director, Tom Bodkin, explained that the 'shortcuts' would give harried readers a quick 'taste' of the day’s news, sparing them the 'less efficient' method of actually turning the pages and reading the articles. Old media have little choice but to play by the new-media rules.
"Never has a communications system played so many roles in our lives—or exerted such broad influence over our thoughts—as the Internet does today. Yet, for all that’s been written about the Net, there’s been little consideration of how, exactly, it’s reprogramming us. The Net’s intellectual ethic remains obscure.
………….
"If we lose those quiet spaces, or fill them up with 'content,' we will sacrifice something important not only in our selves but in our culture. In a recent essay, the playwright Richard Foreman eloquently described what’s at stake:
I come from a tradition of Western culture, in which the ideal (my ideal) was the complex, dense and 'cathedral-like' structure of the highly educated and articulate personality—a man or woman who carried inside themselves a personally constructed and unique version of the entire heritage of the West. [But now] I see within us all (myself included) the replacement of complex inner density with a new kind of self—evolving under the pressure of information overload and the technology of the 'instantly available.'
"As we are drained of our 'inner repertory of dense cultural inheritance,' Foreman concluded, we risk turning into '‘pancake people’—spread wide and thin as we connect with that vast network of information accessed by the mere touch of a button.'"
As with any new social or technological phenomenon, this article points out the potential hazards of the new ways we consume information. Although it’s too early to ascertain the tangible effects of this change, it’s worthwhile to take into consideration. After all, the fast food phenomenon, once viewed as one of the greatest invention of the American lifestyle, has now become the menace of the global society! So while you jump on Wikipedia for a quick read or search the web for quick information about a topic, don’t forget the tradition of reading a long article or a book once in a while.
don’t merely point to related works; they propel you toward them.)
"For me, as for others, the Net is becoming a universal medium, the conduit for most of the information that flows through my eyes and ears and into my mind. The advantages of having immediate access to such an incredibly rich store of information are many, and they’ve been widely described and duly applauded. 'The perfect recall of silicon memory,' Wired’s Clive Thompson has written, 'can be an enormous boon to thinking.' But that boon comes at a price. As the media theorist Marshall McLuhan pointed out in the 1960s, media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought. And what the Net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski.
…………..
"The Net’s influence doesn’t end at the edges of a computer screen, either. As people’s minds become attuned to the crazy quilt of Internet media, traditional media have to adapt to the audience’s new expectations. Television programs add text crawls and pop-up ads, and magazines and newspapers shorten their articles, introduce capsule summaries, and crowd their pages with easy-to-browse info-snippets. When, in March of this year, The New York Times decided to devote the second and third pages of every edition to article abstracts, its design director, Tom Bodkin, explained that the 'shortcuts' would give harried readers a quick 'taste' of the day’s news, sparing them the 'less efficient' method of actually turning the pages and reading the articles. Old media have little choice but to play by the new-media rules.
"Never has a communications system played so many roles in our lives—or exerted such broad influence over our thoughts—as the Internet does today. Yet, for all that’s been written about the Net, there’s been little consideration of how, exactly, it’s reprogramming us. The Net’s intellectual ethic remains obscure.
………….
"If we lose those quiet spaces, or fill them up with 'content,' we will sacrifice something important not only in our selves but in our culture. In a recent essay, the playwright Richard Foreman eloquently described what’s at stake:
I come from a tradition of Western culture, in which the ideal (my ideal) was the complex, dense and 'cathedral-like' structure of the highly educated and articulate personality—a man or woman who carried inside themselves a personally constructed and unique version of the entire heritage of the West. [But now] I see within us all (myself included) the replacement of complex inner density with a new kind of self—evolving under the pressure of information overload and the technology of the 'instantly available.'
"As we are drained of our 'inner repertory of dense cultural inheritance,' Foreman concluded, we risk turning into '‘pancake people’—spread wide and thin as we connect with that vast network of information accessed by the mere touch of a button.'"
As with any new social or technological phenomenon, this article points out the potential hazards of the new ways we consume information. Although it’s too early to ascertain the tangible effects of this change, it’s worthwhile to take into consideration. After all, the fast food phenomenon, once viewed as one of the greatest invention of the American lifestyle, has now become the menace of the global society! So while you jump on Wikipedia for a quick read or search the web for quick information about a topic, don’t forget the tradition of reading a long article or a book once in a while.
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